Introducing a new product to the marketplace can be extremely challenging for salespeople. There’s great excitement around the launch and high management expectations. Yet 55 to 80 percent of new products flop, depending on how you define success. So what’s the best way to serve your existing customers and your company at a time like this?
Building Successful Selling Organizations
Critical Path Strategies helps sales leaders develop successful selling organizations. Our portfolio of services addresses the strategic, organizational, and relationship issues that impact selling performance. We deliver sales consulting aligned to strategic business initiatives and customized sales training that improves sales productivity, performance, and profitability, and provides significantly better results for your customers.
Our clients—emerging companies and members of the Fortune 500 alike—typically measure 100 to 500 times their Critical Path Strategies investment in revenue growth.
Article: Role-Based Messaging: An Important Component of the Selling Effort
When you remember to fine-tune your messages so that your buyers can immediately grasp the relevancy to them, you increase the probability that your messages will be heard and build their confidence that you understand their business and their individual pains.
Strategic Account Management Workshops
Spend two days with CPS and learn to use a proven, structured planning process to develop concise account, opportunity and relationship strategies for your customers. Leave with a targeted action plan that drives accountability and produces the highest value recognition and greatest results for both you and your customer. Sessions are available for registration on the dates below.