Glimmers of improvement in the economic landscape are increasingly apparent. So how do you reshift your thinking from the recent head-down, in-the-bunker survival mode to gear up for the new reality?
Building Successful Selling Organizations
At Critical Path Strategies, our mission is to help sales leaders develop successful selling organizations. Our portfolio of services addresses the strategic, organizational and relationship issues that impact selling performance.
We deliver sales consulting aligned to strategic business initiatives and customized sales training that improves sales productivity, performance, and profitability, and provides significantly better results for your customers. How do we do it?
Our critical path thought process answers the question, "What are the critical things that will help me run this play faster and better?" It helps sales leaders and their teams identify the best, actionable, short list of important things that must be accomplished to achieve their goal. It produces a way for them to consistently develop, activate, and maintain the momentum of selling strategies that focus on the customers. Conversations that create the critical path change the behavior of the salespeople in the organization--and the customer--in a way that significantly improves the results for both.
Companies that engage Critical Path Strategies regularly measure 100 to 500 times their CPS investment in revenue growth by building strong selling organizations and activating customer-focused initiatives that are scalable, efficient, and repeatable.
Features
Article: Delivery Teams as Sales Leaders
Team members typically work in the customer’s environment and experience first-hand the industry and competitive issues. The team members have the insight to proactively develop and propose creative, out-of-thebox solutions that deliver high value to the customer. So, why not let them lead the sales team?
Article: Selling to the Chief Sales Officer
There are some very specific best practices that can greatly enhance successful selling to the CSO of any enterprise.
Article: To Fire or Not To Fire
You’ve done everything you know to do to remedy the situation, but there’s just no pleasing some customers. They waste your time, energy, and resources. Do you dare “fire” them?
Upcoming Events
First Thursday Conference Call
Selling is not just selling anymore. It takes a sales leader, a sales team, and a sales coach. Coaching can make the difference in the effectiveness of an individual sales team member, the entire sales team, and the selling organization as a whole.
Join CPS partner MaryAnn Costello on Thursday, April 1, to discover a proactive, hands-on approach to coaching that will move your sales team toward the achievement of their goals and results well beyond expectations.
Strategic Account Management Workshop
When investigating the top priorities of CSOs, Critical Path Strategies discovered that their #1 concern was account management execution. Spend two days with CPS and learn to use a proven, structured planning process to create winning strategies for your key customers and high-potential prospects. We cover the important elements that are essential for successful account management, those that activate a business-to-business strategy at the account level that produces the highest value recognition and greatest results for both the buyer and the seller.

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