No business buys a solution for a problem they don't have. That's why you need to sell the problem adequately before attempting to sell your solution. This articles explores how you as a salesperson can be a competitive differentiator and trusted source for your customer in order to better sell the problem—and then the solution.
Building Successful Selling Organizations
Critical Path Strategies helps sales leaders develop successful selling organizations. Our portfolio of services addresses the strategic, organizational, and relationship issues that impact selling performance. We deliver sales consulting aligned to strategic business initiatives and customized sales training that improves sales productivity, performance, and profitability, and provides significantly better results for your customers.
Our clients—emerging companies and members of the Fortune 500 alike—typically measure 100 to 500 times their Critical Path Strategies investment in revenue growth.
Article: Selling to the CXO
Our clients frequently ask us about best practices for scheduling an appointment with key executives and, subsequently, how to get the most value from the call, both for their company and the client. Here’s what we recommend.
Strategic Account Management Workshops
Spend two days with CPS and learn to use a proven, structured planning process to develop concise account, opportunity and relationship strategies for your customers. Leave with a targeted action plan that drives accountability and produces the highest value recognition and greatest results for both you and your customer. Sessions are available for registration on the dates below.