Responding to client demand, Critical Path Strategies has broadened its global reach by establishing a business unit headquartered in Lonay, Switzerland that delivers sales strategy consulting and customized sales skills training to clients throughout Europe and the Middle East.

Sales Consulting:

• Account Management Execution
• Relationship Management
• Value Message Alignment
• Coaching

Sales Team Development:

• Strategic Account Management
• Professional Sales Training
• Leadership Development
• Sales Call Clinic

CPS Europe / Middle East Principals

Daniel Bettens—As a global transaction leader, Daniel has held senior positions in relationship management, business development, product management and sales, marketing, and technical support. His experience spans numerous international companies in multiple industries, including banking, distribution, pharmaceuticals, and consumer package goods. Email Daniel Bettens

Marco Kraehenbuehl—A respected sales executive and change agent, Marco counsels clients in business development, sales process, account management, winning sales strategies, and closing complex sales. Multilingual, he also facilitates workshops and coaches in French, English, German, and Italian. Email Marco Kraehenbuehl

Bernard Ferber - A seasoned business leader, Bernard is Managing Director - Middle East.  He has held various management positions in business development, sales, and corporate strategy execution.  Leveraging his sales experience and his expansive IT knowledge, he counsels clients in how best to achieve their business development goals.  Email Bernard Ferber