Responding to client demand, Critical Path Strategies has broadened its global reach by establishing a European business unit headquartered in Lonay, Switzerland. 

CPS Europe delivers a full range of services to clients throughout Europe:

Sales Consulting:

• Account Management Execution
• Relationship Management
• Value Message Alignment
• Coaching

Sales Team Development:

• Strategic Account Management
• Professional Sales Training
• Leadership Development
• Sales Call Clinic

CPS Europe Principals

Daniel Bettens— As a global transaction leader, Daniel has held senior positions in relationship management, business development, product management and sales, marketing, and technical support. His experience spans numerous international companies in multiple industries, including banking, distribution, pharmaceuticals, and consumer package goods. Email Daniel Bettens

Loïc Bouguet— During his career, Loïc has held positions in managed services management, account/engagement management, global account management, and strategic business development.  As a CPS client executive, he counsels clients in business development, sales process, account management, winning sales strategies, and closing complex sales. Multilingual, he also facilitates workshops and coaches in French, English and German. Email Loïc Bouguet