Critical Path Strategies helps sales leaders develop successful selling organizations. Our portfolio of services addresses the strategic, organizational, and relationship issues that impact selling performance. We deliver sales consulting aligned to strategic business initiatives and customized sales training that improves sales productivity, performance, and profitability, and provides significantly better results for yourcustomers.
Companies that engage Critical Path Strategies regularly measure 100 to 500 times their CPS investment in revenue growth by building strong selling organizations and activating customer-focused initiatives that are scalable, efficient, and repeatable.
Florian Gruber is the Global Sales Director at Caterpillar Marine Power Systems. In an interview with Critical Path Strategies’ principal, Elaine Schmitt, he describes how he uses a key account management program to manage complex global accounts and grow market share.
As much as you would like to cover your market consistently year to year, market dynamics dictate that you revisit your coverage much more often, and be willing to try new approaches to organizing and deploying your selling resources. Rethinking your sales coverage strategy and ensuring that it is a customer-focused approach ensures the best outcomes with your customers and is a powerful differentiator for you.
In this article, examine how data analytics can point you in the right direction to find new customers.
Spend two days with CPS and learn to use a proven, structured planning process to develop concise account, opportunity and relationship strategies for your customers. Leave with a targeted action plan that drives accountability and produces the highest value recognition and greatest results for both you and your customer. Sessions are available for registration on the dates below.
