Sales executives are facing higher customer expectations and an ever-changing selling environment.  In this interview with 1to1 Magazine, sales executives outlined their priorities and the hurdles they need to overcome to continue growing sales.  In random order, they are:

Priorities

• Increase revenue (no surprise)
• Inspire employees and build employee engagement
• Grow market share
• Identify opportunities to get more from people assets
• Listen to customers and pay attention to what they want
• Increase customer lifetime value and margin per customer
• Align with customers

Roadblocks

• Employee recruiting and retention
• Employee training and motivation
• Clarity of information
• Constantly changing environment requires making plans quickly
• Eliminating silos
• Not having enough client-facing time
• Lack of resources

Solutions

• Align companies so that departments work together rather than compete with each other
• Align sales with marketing and IT
• Partner with third-party organization to help drive sales

Read the full article here.