People
Our team of seasoned, senior-level consultants helps you develop strategies for improving customer relationships, sales productivity, and top-line sales growth.
We have walked in your shoes. Each member of our professional training team has worked for over 20 years with Fortune 100 companies. We know what works in real life; we've tallied a collective 500 years of in-the-trenches sales leadership.
“Critical Path Strategies pragmatically addresses how to manage a sales organization in today’s complex selling environment. We distill a systematic, customer-focused framework into bottom-line strategies for sales leaders who want to consistently deliver predictable, sustainable, superior results.”
“Critical Path Strategies helps you bridge the gap between strategy and results. We drive speed, momentum, and growth within your selling organization.”
“CPS is successful when our clients’ customers recognize value in our clients’ selling organizations.”
“Selling organizations face unprecedented challenges in today’s rapidly changing business environment. CPS’ customer-focused strategies keep sales teams grounded and focused on long-term goals for more effective use of resources, increased accountability, and extraordinary results.”
“Using customer outcomes as targets, sellers can identify critical actions that will move them steadily toward reaching those outcomes—the defining situation that tells them that they have moved a step ahead in closing that opportunity.”
“Clients today seek clear answers to the complex issue of customer relationships. Critical Path Strategies’ account management tools elicit the creative talent of selling organizations around relationships to deliver creative solutions that the customer will pay for.”
“Our intellectual capital, client-connecting capability, and real-time response are inherent in each relationship we build with our clients. They value our innovation and collaboration, but most of all, they trust us.”
“At CPS, providing value to our clients is a continuing endeavor and engrained in every encounter.”
“At CPS, we use our extensive experience and coaching skills to enable sellers to anticipate and remove obstacles that interfere with a team’s ability to achieve objectives and pursue growth opportunities.”
“The selling landscape today is about gaining customer loyalty. You do that by focusing on your customers every step of the way. The payoff is extraordinary performance and sales results.”
“By utilizing the CPS process and tools, my sales teams were able to fully integrate into the client organization and were better positioned to provide proactive sole-source solutions.”
“Our clients value urgency, action, excellence, and extraordinary results. At CPS, we have the same commitment to our clients.”
“I have first-hand experience with the power of CPS’ tools, processes, coaching, and training. They helped the sales teams I supported generate extraordinary results. Now I have the opportunity to personally introduce the CPS sales methodology to executives so that they can tally up sustainable sales results of their own.”
“The CPS methodology drives sales teams to focus on client communication and building a strong relationship. These best practices lead to a good understanding of client needs, which creates value and revenue growth.”
“It is enormously rewarding to facilitate our clients’ selling teams in the creation and development of strategies for achieving extraordinary sales results.”
“Today’s selling organizations must transform from feature-benefit to consultative selling where they add value by helping their customers improve their businesses. CPS’ proven methodologies and tools enable this transformation.”
“At CPS, we use our comprehensive sales consulting framework to enable our clients to deliver sustainable sales growth.”
“Critical Path Strategies' sales tools help you keep a 'most important' focus on your accounts. Using this lens, you create optimum account strategies and action plans for maximum value delivery to your clients.”