Acxiom recognized that in order to meet aggressive annual growth goals of 22%, their sales team must have a long-range outlook for strategic...

Since its formation in 1992, Critical Path Strategies has counseled sales leaders and sales teams in corporations worldwide to help them meet a variety of sales, sales operations, and sales transformation challenges. By transferring our best-practices-based framework to client sales teams, we've enabled them to build high-value relationships, expand sales opportunities, improve sales productivity, and grow top-line revenue.
The results our clients achieve from engaging Critical Path Strategies speak persuasively about our work.
Acxiom recognized that in order to meet aggressive annual growth goals of 22%, their sales team must have a long-range outlook for strategic...
BMC wanted to change its business culture from a point-product focus to a business-problem focus. The company also wanted to align a myriad of...
EDS had silo sales teams focused on products versus customers, leading to inconsistent value propositions and tenous customer relationships. There...
One of Fluor's strategic accounts merged with another company, and Fluor's long-standing relationship was put into jeopardy. Fluor recognized...
The leadership of this Fortune 100 equipment manufacturer wanted to grow their corporate accounts. They didn't have a consistent, disciplined...
GE Medical implemented a new sales model to increase revenue from their largest customers by leveraging company resources and selling across...
IBM combined six technology divisions to form a single Technology Group. In order to accelerate growth, IBM created 22 "virtual"...
Infosys began as an offshore application development company with a value proposition based solely on cost reduction. Infosys' performance...
New CEO wanted to re-evaluate company’s marketing position. Employee participation and buy-in would be pivotal to success of any re-launch...
This major equipment dealer and distributor for a Fortune 100 manufacturing company wanted to implement a major account management program in...
VP/General Manager wanted to change orientation of selling organization from territory coverage to major account coverage. He also wanted to...
Sweeping changes in the industry, aggressive revenue goals, and a need to integrate new technology acquisitions required a more sophisticated...
This Microsoft customer is one of world's largest providers of products and services to oil and gas industry. The customer’s monthly manual...
National Oilwell Varco had acquired 30 companies over six years, which brought together a wide variety of selling cultures, business processes,...
Newly created global business development team needed disciplined, strategic approach to manage large, complex accounts.
Sprint Integrated Solutions was formed to bring Sprint’s five business units together to develop collaborative strategies that paved the way...