Critical Path Strategies' Strategic Account Management workshop is invaluable for organizations experiencing problems in such areas as

• Inconsistent approaches to most valuable customers
• Competitive losses
• Poor communication of sales team members to articulate and deliver enterprise solution benefits
• Customer conversations based on price versus value

CPS' process and tools activate business-to-business strategies at the account, opportunity, and relationship level that produce executable plans for your key clients and drive sustainable results for your company. 

Learn how to:

• Assess the true state of customer relationships
• Build a matrix that identifies all customer-focused opportunities—regardless of product line
• Motivate sales teams and disparate business units to collaborate on achieving mutual goals
• Develop strategies and action plans to move toward desired future state with key customers

Benefits:

• Improved performance of sales organization
• Transfer of proven best practices for sales success
• Higher level of team collaboration and performance
• Improved skills of individual sales professionals