Critical Path Strategies' Selling in the C-Suite workshop helps salespeople improve their access to executives and be seen as a valued business resource once they're on the agenda.

During the two-day workshop, your salespeople will learn how to:

• Gain understanding of the executive perspective
• Map metrics to executive roles
• Frame offerings in terms of executive interests (profits, costs, consequences)
• Control communication directly to the decision maker

Benefits

• Higher-level understanding of executive business issues
• Successful, sustainable interactions at senior levels
• Shorter, more direct sales cycle
• Customer loyalty

To review the workshop agenda, click on "Read more."