account planning
Yes, You Can
Thu, 08/26/2010 - 11:00pm | by jbuchananWe just finished a session on strategic account management for a client. Once again we were reminded about the power of strategic planning.
In this session, we helped account managers develop a long-term plan for the mutual benefit of their selected customers, including setting goals. We asked them to think about goal-setting from three levels:
- Clear Goal - The managers can “see” it. They know how to reach it. Value is clear, but a bit pedestrian. It’s a lay-up.