social proof
How to Influence Your Customers' Decisions
Tue, 01/19/2010 - 4:10pm | by jbuchananAn interview with Robert Cialdini, Regents’ Professor of Psychology and Marketing at Arizona State University, appears in the most recent issue of Marketing Sherpa. The author of Influence: Science and Practice, Cialdini has spent 30 years studying the ways people are influenced. He has reduced them down to six key principles.