Dan Heath
Are You Crystal Clear?
Thu, 03/04/2010 - 12:00am | by kevansI picked up a copy of a book one of our clients recommended on LinkedIn: Switch--How to Change Things When Change Is Hard by Chip and Dan Heath. One point they make early on is that in setting an extraordinary goal to change something, that goal needs to be crystal clear. If it is not, it will dissipate in its sizzle, and the status quo will prevail.