value
Face Reality with the Voice of the Customer
Sat, 05/01/2010 - 11:00pm | by jbuchananAssemble a small group of thought leaders in your company. Ask them to put themselves in the shoes of your five most important customers. Next, ask these six simple questions.
1. What would your customer executives say is the most valuable thing that your company does for them?
2. What would these executives say is the measurable value that you bring them?
3. What would they say you do to manage your relationship with them?