GE | Critical Path Strategies

GE

GE Medical implemented a new sales model to increase revenue from their largest customers by leveraging company resources and selling across product lines. Having operated in product-oriented silos, account managers found it difficult to coordinate actions across various product and service lines. Opportunities to deliver high-value customer solutions were in danger of being overlooked due to historic product focus.

Critical Path Strategies provided training and tools to help account managers re-evaluate their largest accounts, identify opportunities, and develop strategies to strengthen customer relationships and maximize revenues.

In only a few months, GE Medical’s enterprise account teams created winning strategies for their accounts, and generated revenue in excess of 88 times the cost of GE's initial CPS engagement.