New CEO wanted to re-evaluate company’s marketing position. Employee participation and buy-in would be pivotal to success of any re-launch effort.
IT Security Management Provider
Critical Path Strategies helped evaluate direction of company, recommended modifications, and worked with sales team to develop new value propositions. CPS conducted 13 internal focus groups to determine employees’ vision and assess alignment of customers’ critical needs with company’s core capabilities.
- Leveraged employee feedback to develop new value proposition
- Message alignment sessions enabled sales teams to formulate and deliver new value proposition to customers/prospects immediately
- Improved marketing and sales alignment
- Improved morale