Newly created global business development team needed disciplined, strategic approach to manage large, complex accounts.
Production Chemical Company
Critical Path Strategies customized strategic account management process that aligns client’s products and services with customer needs to leverage long-time relationships and build new ones.
- New discipline and cross-company collaboration resulted in two-year contract for new business valued at $10 million/year
- Penetrated customer “zone of indifference” – identified $30-50 million in additional opportunities from existing customers
- Client has more accurate, enhanced image in industry
- Standardized internal communications among global business development team