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The Emotional Side of Selling

In order to talk about the emotional side of selling, one must first answer a few questions... What is the definition of a successful sale? A successful sale is one in which all parties agree to the value of the sale. It must be a win for the buyer, the seller, and the companies involved. It must also provide the groundwork for a mutually agreed-upon high-value relationship. What are the ingredients of a successful sale? The ingredients of a successful sale are varied, but they usually include the following: a product or service and how it relates to the business buying it; a group of people who have trust and respect for each other; and a value proposition that provides a winning solution f

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