Objections—Good...or Bad?

Objections are an essential part of the sales experience. Here are some how-to suggestions to help you work with common sales objections. You rarely meet a salesperson who jumps up and down with glee when their customer poses an objection. It seems every bone in their body aches as they feel the pain of the objection ringing in their ears. But sales folks rarely give up. Instead, you ready for battle. However, if you talk to the top one percent of salespeople around the globe about objections, they declare their love for them! They claim the more the merrier, and the earlier the better. Why do they have such a different view? Objection Perspectives Let’s look at the concept of objections fro


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