Discovery isn't a checkbox on your sales process. It's the linchpin of everything that follows. Done well, it shortens cycles, strengthens proposals, and closes more deals. Done poorly, it creates a cascade of problems you won't see coming

Everyone talks about "the art of the sale" like it's some mystical gift. It's not. It's disciplined execution of a proven process, repeated until it becomes second nature. And that only happens when sales leaders do the hard work of implementation.