top of page

Podcast: Where does selling end and negotiating begin?

Ken Evans, CPS Managing Partner, shares the critical elements of successful negotiating in B2B sales.

Negotiation is a common thread that runs through the entire fabric of any sale. As you advance your opportunity from stage to stage, you will both negotiate and close multiple times. Remember, “Selling is a series of conversations leading to joint commitments to a common goal.” The emphasis here is on “leading to joint commitments to a common goal.” Beginning with that end in mind helps you focus on those things that make your conversations—and negotiation—fruitful.

Where does selling end and negotiating begin - Ken Evans, CPS Managing Partner
00:00 / 00:00

Critical Path Strategies' client customized sales training provides the practical processes, strategies, and skills needed to sell the value of your solution throughout the sales cycle, and increase sales effectiveness at all levels of your organization. If you are ready to build high-value customer relationships, expand opportunities, and increase revenues, contact us to learn more about our sales training and coaching.

bottom of page