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How to Have High-Value Conversations with Your Customers
What’s the best way to prepare for and execute successful sales meetings that move opportunities and relationships forward? These...


Role-based Messaging: An Important Component of the Selling Effort
At Critical Path Strategies (CPS), we have observed both good and bad customer interactions, and have formed opinions about what...


What are Your Opportunity Management Practices?
Following your sales process helps identify the appropriate conversation to have with your customer. And having a list of activities that...


How Top Sales Teams Work
Do you sometimes wonder how they do it? You know who I mean–the top sales teams, the ones that are always getting recognized for their...


Objections—Good...or Bad?
Objections are an essential part of the sales experience. Here are some how-to suggestions to help you work with common sales objections....


Making Remote Customer Meetings Impactful
How do we stay connected with our customers and maintain sales and project momentum in the current environment? In the past month, much...


What's in Your Elevator Pitch?
How would you describe your business if you met your dream customer in an elevator and you only had the time it takes to get from the top...


How to Support Your Sales Process
Investing in a sales process is just the beginning. How you bring it to the field and make it stick is the end game. These institutional...


A Dozen Best Practices for Gaining Access to Your Customer Executive
Putting executives first differentiates you and paves the way for a relationship. Demonstrating your understanding of their issues and...


Sales Coaching for Accelerated Results
A Harvard Business Review article on sales coaching reports that most sales and service organizations are investing more time and effort...
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