What is Employee Advocacy? Employee advocacy is not a new concept however the name and the tools to implement it are relatively new....

Hollywood movies have depicted “the close” as a salesman, devoid of conscience, using guile and deception to manipulate his clueless...

Trust takes time, effort, and repetition to build and sustain. Evidence of consistent behavior built on the best interest of the other...

Developing and executing a customer-focused account plan is one of the most powerful components of Strategic Account Management and is...

In order to talk about the emotional side of selling, one must first answer a few questions... What is the definition of a successful...